ANUA's most advanced serum — combining salmon-derived PDRN with encapsulated hyaluronic acid for deep hydration and skin repair. PDRN (Polydeoxyribonucleotide) is one of the most talked-about ingredients in K-beauty right now, known for supporting skin regeneration at a cellular level. 30ml, sealed, genuine EU stock.
PDRN is having a serious moment in K-beauty right now — and for good reason. Originally used in clinical and aesthetic settings in Korea, it's now crossing over into daily skincare. This ANUA serum is one of the most accessible ways to try it, from a brand we already trust.
The science behind PDRN (Polydeoxyribonucleotide, derived from salmon DNA) is about supporting skin's natural repair process. Combined with encapsulated hyaluronic acid — which delivers hydration more steadily than regular HA — the result is a serum that feels genuinely different on the skin. Not just hydrating, but plumping and repairing over time.
We added this to our range because it represents where K-beauty is heading: ingredient-led, science-backed, and effective without the luxury price tag. At under €28 for a 30ml serum with these actives, it's seriously good value compared to what Western brands charge for similar formulations.
ANUA PDRN Hyaluronic Acid Capsule 100 Serum is an advanced hydrating treatment combining two powerhouse ingredients. Salmon-derived PDRN supports cellular regeneration and helps repair damaged skin, while encapsulated hyaluronic acid provides sustained, deep hydration.
The capsule technology means the active ingredients are protected until application, maintaining their potency and delivering them more effectively into the skin. The serum has a lightweight, slightly viscous texture that absorbs quickly without stickiness.
Best applied after cleansing and toning, before moisturiser. Suitable for all skin types. Particularly beneficial for dehydrated skin, dull complexion, and those looking to support skin repair and anti-ageing.